Design Research: Graphic/Media Design

Harris Teeter Catering Brochure
I appreciate the colors on the brochure because they are rich and they all seem to work together. The colors resemble the foods that are being displayed in the images. Inside the brochure are about twenty different images of platters that create several examples of vertical datum lines. For some reason I was really drawn to this brochure I think because of the colors and maybe the food. I believe this brochure was designed very well.


JCPenney coupon
I like the fact that the information for the sale is enclosed in a gift bag image. The thing that I do not like is the gray background. I don't know if it is supposed to look like glitter because the first image that came to my mind was the fuzzy screen that appears on the television when the connection is bad. The gray seems too dull although this does help the red gift bag to pop a little more. This coupon is representing a holiday sale and so I guess this is why the background is silver because I guess some people consider silver to be a Christmas color. This to me is not a Christmas color in my opinion.


Majors of UNCG
This is a magnet that is meant to remind students of a career fair that UNCG was going to have. I am able to see several sets of datum lines, both vertical and horizontal. The top of the UNCG symbol and the top of the lighter blue polygon create a datum line. Also the text in the light blue polygon and the text directly below create datum lines. The color choice coordinates to the school's official colors. The major thing that I do not like about this graphical design of the magnet is the digital looking arrows pointing to the statement "Save the Date!" I think this is the most irrelevant thing because just just do not seem to fit in. I think the magnet would be much better if the arrows were just removed.



A Weekly Planner This piece of paper is supposed to function as a weekly planner that organizes the events happening through out the week. I was drawn to the planner when I first bought it because of colors that are used. They are very bright and happy colors. I like the reoccurring circles through out the piece of paper. The thing that really bugs me is the horizontal bands of color that separate the different lines to write on. I have found that when I am trying to write on this I have a hard time seeing what I have just written because of the dark colors in the background. I think this would work much better if the colors where faded almost to a point where we could barley see them.



Durable Foil
This graphic was attached to the top of the container of which my mother bought. Personally I do not understand why they chose the colors that they did. The only reason that I can think of is that they are the primary colors. The label has the ellipse, that contains the picture of the product, mimicking the shape of the plate in the main picture of the food. The entire label in fact has several different ovals or ellipses that have some form of unity throughout the entire label. I think the large image being centered and in the background works well but I think that it would have been better if the food was displayed in the product in the main picture.

Seven Devils
This brochure in my opinion is well designed and planned out. The color scheme has been taken with inspiration from the fall colors of the trees in the picture. This is found on the front cover on the top half. The layout on the inside folds are designed in a way that the viewers eye starts in the top left corner and ends in the top right corner. The order of the eyes is as follows: top left down diagonally to the bottom right over to the bottom left and then diagonally up to the top right. Another aspect that I really enjoy is the faded image that has been placed in the background on the inside page. This seems to make the text pop right off it. The entire brochure I believe is equal between pictures and text. There is not too much of either one of the two.

Goody's Advertisement
This article is meant to inform shoppers of the up-coming sales that Goody's will be having before Thanksgiving. The color choices of the ad are red and green with the purpose of this being that it is time to start shopping for Christmas gifts. The ad was designed with at square centrally located that was divided into four squares. Four different types of apparel and accessories are presented in the four different squares. The four topics being men's apparel, women's apparel, junior's apparel, and shoes. I think that it was smart to organize the different categories of apparel into this format. This way easily shows the shoppers what Goody's offers. Besides having the large square on the page it is also filled with large writing about the sale and large writing stating the store in which is holding the sale. Making the text large helps catch the shoppers attention. I think Goody's did a good job of advertising their sale and I am glad they did not place too much information and images on the ad.

Holiday Help
This business card was handed to me as I was walking across campus. There are several aspects that I like about the business card. I really only like the layout, the colors, and the format of the card because with the information presented I am still unable to decipher what the card is trying to advertise. The lime green background color definitely would catch ones eye. I also like the contrasting colors used for the text. Both the white and the black text seem to pop off the green background pretty well especially since they were alternated between the change in text. I enjoyed the business card being in a portrait format instead of the typical landscape format. Other than not knowing what the card was supposed to be telling me I think the card was designed well.

Magic Mountain Mini Golf
This informational brochure in my opinion is not designed very well. Right in the center of paper are the words "super video games". I do not think this text needs to be as large as it is. The video games are not the main attraction at this location. The main attraction is the mini golf itself. I think the font sizes somehow need to be switched between video games and mini golf. I do have to admit that I think the green and the black work well together on the brochure. It is simple but it still catches your eye. The image of the dollar bill at the top is not a good image because overall it is too dark and the text that is placed on top can hardly be read.

Real Estate Sales
This brochure that is meant to advertise a real estate company that rents cabins. I think the colors of the brochure are way too vibrant. The yellow and blue are the only two colors that seem to go together and they don't look too great in this situation. The only thing that I like about this brochure is the images placed in the center. I like the grid of four pictures because it looks uniform and clean. The smaller thumbnail sized images that are centered in the middle of the larger four add a nice touch. They do not seem to be interrupting the larger images. The larger images are of landscapes and the smaller images are of the rental cabins. I think that I would have made the larger images of the rental cabins if this is really what they are trying to profit off of.