For assignment 3.0 of the professional practice class we were formed into mock firms in conjunction with the 3rd years who also were divided into mock firms in order to enter into the Chicago Architecture Today Skyscraper Mock Firm Competition. I was a member of the Tertia Studio Inc. As the professional practice class our responsibilities were directed towards the business side of the design industry. I directed my attention towards graphics and marketing materials. We began by designing a company logo and then through out the duration of the assignment we created a set of graphic standards that ideally the firm would follow. These set of standards covered every aspect from color, logo, font, stationary, form templates, presentation templates, and even more. Below are a few pages from the 15-page Tertia Studio graphic standards.
For my second networking event I attended the High Point Furniture Market. More specifically I attended one of their educational events called "Marketing Yourself by Design". This event focused on the increasing interest in marketing yourself using different tools like a blog, twitter, and facebook. I received a lot of insight and knowledge about doing each of these approaches to better yourself and company. I also went to the Natuzzi showroom, a building that I have always dreamed of going inside. I absolutely love the design of the Natuzzi building. I was fortunate enough to receive a personal tour from Edgar Cabrera, an alum of the IARc department. Edgar was great to talk to and had a lot of advice for us graduating seniors. Edgar is truly an inspiration and I appreciate the wonderful experience he gave us.
I just completed a research paper on a very interesting topic in the design field. Technology and it's many advancements are truly amazing in their abilities and their rapid growth. For the topic of my paper I chose to focus my attention on the seven technology trends of design that have been designed by Autodesk. As a subgroup, Autodesk Labs creates all kinds of different software that they imagine could aid the design field in any way. Once they create initial versions of the software they then make them available to the public to download, mess around with, and then provide their personal feedback on what could be improved and what is not available. The seven different trends that they have defined include: Human Centered Design, Analog to Digital, Cloud Data and Search, Cloud Computing, Digital Reality, Digital to Analog, and Software as a Service.
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