This idea falls under the place category as a means of gorilla advertising. The other five components to this advertising strategy can be found on the following blogs: Anna Will, Jenny Deal, and Nacarra Lassane
Day 1
Day 2
Day 3
Day 4
Day 5
Last Day
Imagine as your walking or driving through campus and you look upon the Jackson Library and you see an image you have never seen before upon that building. The next day as you are passing through you notice another image and maybe this time you actually known the person in the image. Each day after that a new image appears upon the building. Maybe eventually your picture shows up on the building. Each day people would continue to pass through campus and see what has changed on the building or if their picture is up. The last day writing appears promoting our second year studio. Through this idea the community sees that the IARC second year studio is designing the better the community.
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